In the mid-1930s, Seiko became for the first time the largest watch manufacturer in the world, surpassing Waltham and the SSIH group (Omega-Tissot).
The Yamada Watch Shop, founded in 1872 and still in business today, was part of Seiko’s authorized dealer network.
This is the December 1936 issue of a catalog published by Yamada Watch Shop. Most of the wristwatches presented feature Nation and Moeris type movements.
![Seiko Catalog](/media/catalogs/1936-yamada-seiko-catalog-jp/1936-yamada-seiko-catalog-jp_1.jpg)
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![Seiko Catalog](/media/catalogs/1936-yamada-seiko-catalog-jp/1936-yamada-seiko-catalog-jp_15.jpg)
![Seiko Catalog](/media/catalogs/1936-yamada-seiko-catalog-jp/1936-yamada-seiko-catalog-jp_16.jpg)
![Seiko Catalog](/media/catalogs/1936-yamada-seiko-catalog-jp/1936-yamada-seiko-catalog-jp_17.jpg)
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![Seiko Catalog](/media/catalogs/1936-yamada-seiko-catalog-jp/1936-yamada-seiko-catalog-jp_21.jpg)
![Seiko Catalog](/media/catalogs/1936-yamada-seiko-catalog-jp/1936-yamada-seiko-catalog-jp_22.jpg)
![Seiko Catalog](/media/catalogs/1936-yamada-seiko-catalog-jp/1936-yamada-seiko-catalog-jp_23.jpg)
![Seiko Catalog](/media/catalogs/1936-yamada-seiko-catalog-jp/1936-yamada-seiko-catalog-jp_24.jpg)
![Seiko Catalog](/media/catalogs/1936-yamada-seiko-catalog-jp/1936-yamada-seiko-catalog-jp_25.jpg)
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![Seiko Catalog](/media/catalogs/1936-yamada-seiko-catalog-jp/1936-yamada-seiko-catalog-jp_27.jpg)
![Seiko Catalog](/media/catalogs/1936-yamada-seiko-catalog-jp/1936-yamada-seiko-catalog-jp_28.jpg)