In the mid-1930s, Seiko became for the first time the largest watch manufacturer in the world, surpassing Waltham and the SSIH group (Omega-Tissot).
The Yamada Watch Shop, founded in 1872 and still in business today, was part of Seiko’s authorized dealer network.
This is the December 1936 issue of a catalog published by Yamada Watch Shop. Most of the wristwatches presented feature Nation and Moeris type movements.
